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Do's & Dont's on how to improve your sports & recreation branding

If you want to put some “Mobi mojo” into your sports and recreation business then here are some useful do’s and don’ts to consider when sorting your photography out which we hope will help you achieve the wow factor and get your sales line ringing.

1: Do include action shots of people enjoying themselves, for instance if you run a gym then always shoot the equipment with people using the stair master or rowing machine as it will really help create an ambient friendly mood for your prospective new clientele.

2: Do take the time to plan your action shots and rather than using your members in the pictures (who might not wish to have their pictures taken as they will not look their best) it’s worth using either professional models or your staff if you wish to save model fees.

3: Do make sure that whether it’s your own staff or agency models, that they are wearing colourful, clean and ironed sports clothes – try to deter them from wearing white as it can look grey in photographs.

4: Do take clutter free photographs and make time to plan your photography brief concisely, it will save you financially and give your final pictures a slick feel about them.

5: Do take pictures of your reception area and restaurant as well as your treatment rooms as it will help to show off the ambience of your business and it’s always useful to include exterior photographs of your premises so new clientele have a sense of knowing what to expect, it helps with their decision to use your services.

6: Don’t use stock imagery as it can be misleading, for example if you use an image of a brand name treadmill which you don’t actually have it will deter your new customer.

7: Don’t take photographs of purely the fittest models or staff, try to include pictures of people with average shape and size too so that your gym or recreation business feels inviting for people of varying abilities.

8: Don’t forget to take some individual pictures of your staff – we think full length pictures of them in their uniforms helps to convey your friendly service, and have them looking straight at the lens.

9: Don’t forget to keep your photography on your website up to date, remember that people buy from people; if a new employee joins your team make taking their photograph a priority and the same with any new equipment that you procure.

10: Don’t put off keeping your web imagery up to date as it’s a great way to update your website and helps SEO.

Wishing you a great day - Mobi

 

Do’s and Don’ts on how to improve your company branding through photography – manufacturing sector. 

 

If you want to put some “Mobi mojo” into your manufacturing business then here are some useful do’s and don’ts which we hope will help you achieve the wow factor and get your sales line ringing.

1: Do take pictures of people making your products as photographs simply depicting machinery can be flat without people in them.

2: Do use “sequence machinery” people shots. Consumers can understand your plant better if they see “chronological” images of how something is produced. For instance if you are a bakers, then it’s interesting to see the giant mixing bowl, through to the industrial sized ovens through to images of the loaves of bread, cooked and being taken out of the ovens.

3: Do show old pictures of your first factory to your present day site as your potential customers enjoy the story told in easy to digest photographs.

4: Do make sure that all your employees wear their full overalls when embarking on a shoot as it really gives a good impression of cleanliness and your high standards.

5: Do publish photographs of your Managing Director and preferably depict him or her with a group of your employees as this accentuates a strong united workforce.

6: Don’t assume that your staff will not wish to have their photographs taken, some may be averse to have a face on photograph, but would be happy to have a profile shot taken instead. Remember that people buy from people so the more people shots running the machinery the more attractive your website will be.

7: Don’t dismiss using informal shots as these can be an excellent way of portraying a happy workforce but be careful where you place them within your webpage’s.  The key is formal shots when machinery is photographed, especially to comply with health and safety regulations and informal photographs of your staff relaxing in the staff room.

8: Don’t hire a professional photographer without planning your picture requirements first, by giving your photographer a concise brief, they will take less time and save you money.

9: Don’t forget to thoroughly clean your factory floor and your machinery before your professional photo shoot.

10: Don’t forget to conclude your professional photography session with a close up picture or pictures of all your finished lines. Example the finished baked goods, iced up ready for retail or the complete window unit.

Feel free to call me for a non obligatory chat on:  (0)77 7496 3798 – have a great day from Mobi

 

 

Do’s and Don’ts on how to improve your branding with photography – Catering sector 

 

We all know that a picture tells a thousand words; pictures or photographs promoting your sector on your website or marketing literature are essentially sales tools which attract your customer.

 

Welcome to my first series of “Do’s and Don’ts when planning photography for those of you in the catering sector:

 

1: Do invest in a professional photographer who specialises in food photography. Food photography is highly skilled and there are lots of tricks of the trade that these specialists use to make food products appeal to the eye. For instance old crockery photographs far better than new.

Poor food pictures are typically used in cheap take away restaurants yet Mac Donald’s chain always hire specialist food photographers. Simply put they know that well shot food products entice their customers into their restaurants.

 

2: Do expect your specialist food photographer to wish to use a food stylist; for almost every product there are specialist stylists who work for all the well-known brands and as well as creating the set they help the photographer to direct the shoot. It’s an upfront investment with long term benefits.

 

3: Do build a library of your desired food pictures of the events you have catered for.

 

4: Do take the time out to plan your required photograph schedule; giving your photographer a concise brief will save you money as he or she can accurately work out their fee and calculate how many days they will need prior to the arranged shoot date.

 

5: Within your planning of your required schedule, do consider hiring your photographer to shoot the imagery you need for all the seasons. Example if you also hire table wear and furniture for the festive or wedding season, then it will save you time and money to get these shots in the can now and upload them on your website later in the year.

 

6: Don’t try to cut corners by taking the food photography shots yourself. You will probably be disappointed with the results and there are many products which look ok through the lens, such as milk, but because it’s translucent, in the finished product it will look inferior. Rarely is real milk in professional photographs, a popular trick of the trade is actually swapping milk with white paint.

 

7: Don’t make the popular mistake of shooting your restaurant with empty tables; always use consensual customers, staff or better still professional models. An empty restaurant shot or hotel lobby creates no ambience for the viewer.

8: Don’t over complicate the brief with too many props. A simple blue and white stripped bowl, a single flower stem and basic cutlery is far easier on the eye than a cluttered table.

 

9: Don’t expect to eat the food after your photographer has completed the shoot, there is likely to be all sorts of additives used to make the food look appealing; hairspray, and glucose syrup are common tricks of the trade used to make your food truly appealing to the eye.

 

10: Don’t focus on the upfront professional fee, the more organised you are then you can achieve the full seasonality required shots in one shoot which will last you the whole year ahead.

 

 

Top tips and links when shooting on location or for the press

 

Here are some top tips and links to help you when shooting on location or for the press

 

1: Prior to your shoot if you do not already have some, then check out these websites for free editing software:  www.snapfiles.com  / www.pixlr.com

2: If you are covering a time sensitive event then get to the location in plenty of time providing you with the additional opportunity to get a good place in the crowd and take some interesting pre- finish shots.

3:  Be sure to collect consent to publish names and signatures called model release forms, check out this link:  http://www.professionalphotographer.co.uk/Magazine/Downloads/Model-Release-Form  you don’t need one for editorial or news usage  but you do if you plan to use it commercially.

4: With no processing costs, digital photography give you the chance to snap, snap away take plenty of pictures and scrutinise the event so you capture every picture opportunity – you only need one good one.

5:  Protect your digital files. When sending out digital files, and especially to newspapers and other publications, make sure they contain your identifying information. In Photoshop, go to file >file info.

6: It is well worth investing in Monitor Calibration software. The quality of the display varies between monitors, degrades over time, and is affected by the ambient light and is ''subjective'' to the viewer. If you calibrate your monitor regularly the quality of your images will improve!

7: Format your camera card regularly. After you have transferred your images from your camera card to a computer, CD writer or portable hard drive, use the ''Format'' option rather than the ''Delete'' option to clear the card for re-use. If you invariably use the ''Delete'' option, sooner or later some of the images on the card are likely to be corrupted. Such images will transfer but you will not be able to view them.

8: Edit your photographs on the computer. Any effect you can apply on the camera such as softening can be done much better and with more finesse on the computer. Capture a clean image first and you will have a lot more scope for working with it afterwards on the computer.

Hope you have found this handy!  Mobi 077 7496 3798 www.mobisphotos.co.uk

 

Planning your corporate photography on your website – useful tips

 

Firstly I would like to wish you all a very happy and “well planned for prosperity, 2012”.

If you are reading this, then chances are that you run your own business or you may be in charge of marketing at your organisation? January presents the perfect time, the phones are still quite, to structure your on and offline marketing plan and as it says “on the packet” – “plan” is key.   Plan to generate new sales leads to close, whilst looking after your existing client base through using different marketing forms of which photography is one.

Ten reasons why you ought to have professional photographs of your team on your website:

1: People buy from people- pictures of you / your team will help to engage a prospective buyer.

2: New content on your website helps improve your SEO

3: A gentle and pleasant way to introduce new members of staff – and you could run captions under each person’s picture though tread carefully if you wish to use humour!

4: A new reason to contact your database of current and prospective clients

5: A new unique selling point for your sector – still only around 45% of websites have photographs of their staff on them those companies who do not have pictures of their staff are looking out of date

6: A comparatively cheap alternative to entirely re-vamping your website    

7: A great team building, morale boosting exercise – get some nibbles in, make your staff feel valued.

8: Commissioning a photographer is far cheaper than buying over-used, often irrelevant stock images.

9:  As with all things, the more you do something the more you will improve at it. With that in mind, “us” photographers are use to taking natural shots as opposed to stiff highly posed and awkward ones. Often snapped by a colleague doing a favour, do be mindful of the message such images can convey.

10: ... And lastly if you choose to hire me then you also benefit from my “inside knowledge” of corporate photography as I served at Citibank for a considerable time.

Call me to chat about your website photography and hope you have found the above useful.

Have a great day -  Mobi  077 7496 3798   www.mobisphotos.co.uk

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